Social Media Competition Terms and Conditions
The Australian Dairy Instagram Competition (the Competition) is an initiative of and promoted by Dairy Australia Limited (ACN 105 227 987) at Level 3, HWT Tower, 40 City Road, Southbank VIC 3006 (Dairy Australia).
1. Eligibility
Entry is open to residents of Australia aged 18 years and over. Employees of Dairy Australia, their immediate families, and associated agencies are not eligible to enter.
2. How to Enter
To enter, participants must follow the Australian Dairy Instagram page on instagram.com/australiandairy, like the Competition post, tag a friend in the comments who they would most likely go on a dairy destination trip with, and comment their favourite summer dairy snack.
3. Competition Period
The Competition runs from 9 December 2025 to 22 December 2025. Only one entry per person is permitted.
4. Judging Criteria / Winner Selection
Winners will be selected based on creativity and relevance of their comment, as judged by a panel appointed by Dairy Australia. The judges’ decision is final, and no correspondence will be entered into. This is a game of skill and chance plays no part in determining the winner.
5. Prizes
Each winner will receive a Dairy Destination experience (the Experience) as promoted by Dairy Australia. The winner may select one Experience from the itineraries listed at dairy.com.au/promotion/dairy-destinations/experiences. Dairy Australia will contribute up to a maximum total value of AUD $1,000 toward costs associated with the selected Experience. For clarity, flights and transport to and from the Experience location are not included, and accommodation is not included unless expressly stated as part of the selected itinerary. All Experiences are subject to availability of participating farms, venues and providers. Itineraries, inclusions and listed activities may be varied, substituted or withdrawn at any time at the discretion of Dairy Australia or the relevant Experience provider. Dairy Australia will coordinate with the winner and the participating farm or business to plan the Experience within the allocated budget; however, any costs exceeding AUD $1,000 will be the responsibility of the winner.
The winner must undertake and complete the Experience on or before 31 December 2026. If the Experience is not taken by this date, the prize will be forfeited and no compensation will be offered.
Prizes are not transferable or exchangeable and cannot be redeemed for cash. If a prize becomes unavailable, Dairy Australia reserves the right to substitute a prize of equal or greater value.
6. Winner Notification
Winners will be notified via Instagram direct message within 2 days of the judging. If a winner does not respond within 7 days, the prize may be forfeited and awarded to another entrant.
7. Privacy and Data Use
By entering the Competition, participants consent to Dairy Australia using their personal information for the purposes of administering the Competition, notifying winners, delivering prizes and handling their personal information in accordance with Dairy Australia’s Privacy Policy. Participants may opt out of any communications from Dairy Australia at any time.
8. General
Dairy Australia reserves the right to cancel or amend the Competition and these terms and conditions at any time. Entry into the Competition constitutes acceptance of these terms and conditions. This promotion is in no way sponsored, endorsed or administered by, or associated with Instagram.