Simple Greatness

Australians are increasingly striving for ‘greatness’—great health, strong muscles, healthy teeth and resilient bones.  

Many have turned to complex routines, including intense workouts, supplements and tracking devices. 

The reality is that achieving greatness can be simple—this is where dairy comes in. With its unique blend of essential nutrients and proven health benefits, dairy offers a simple path to greatness. The campaign will remind Australians of the Simple Greatness of Aussie dairy by highlighting the core dairy foods recommended in the Australian Dietary Guidelines - milk, cheese, and yoghurt. 

Milk: Protein-packed for great muscles

Milk provides high-quality protein for muscle growth, maintenance, repair, and recovery, supporting tissue building and enhancing sports performance.

Cheese: Calcium-packed for great teeth

Cheese is rich in calcium, casein, and phosphorus, strengthening teeth, enamel, and aiding in tooth repair while neutralising mouth acidity to reduce cavity risk. 

Yoghurt: Calcium-rich for great bones 

Yogurt provides natural, bioavailable calcium, essential for building and maintaining strong bones. 

 

See the campaign in action: