Simple Greatness for Stronger Bones
As women approach their 50s, looking after bone health becomes more important than ever. Around this age, natural drops in oestrogen can lead to increased bone loss - raising the risk of osteoporosis later in life.
The good news? Supporting your bones doesn’t have to be complicated. Just three simple, everyday habits - enjoying calcium-rich dairy foods like milk, cheese and yoghurt, staying active with weight-bearing exercises and getting safe sunshine for vitamin D, can make a real difference.
Bone health often gets overlooked, but it’s a vital part of staying strong and active, especially for women aged 40-55, those juggling it all - kids, careers and ageing parents. Because while you're looking after everyone else around you, your health matters too.
Where you’ll see Healthy Bones Action Week
In the media
Aussie Dairy is getting the word out far and wide - in print, online, on radio, and in podcasts. Women’s health expert Dr Ginni Mansberg is helping lead the conversation this year, sharing why looking after bones is so important, especially for women over 40.
On your social feeds
A few familiar faces will be popping up on Instagram and Facebook, sharing how they fit bone-strengthening habits into everyday life. Think simple food swaps, fun exercise tips and tips for soaking up some vitamin D – all easy and doable.
In waiting rooms at GP clinics
You might spot posters in GP clinic waiting rooms, especially at women’s health clinics. reminding us that small steps every day can go a long way in keeping our bones strong.
Bone health starts young too
Strong bones aren’t just something to think about later in life. Aussie Dairy is teaming up with Life Ed to help school-aged children build strong bones from early on. Around 90% of our bone mass is set by age 18–20, so habits like staying active and including dairy in the diet can have a lasting impact.
Why bone health matters
- 1 in 5 women in Australia over 65 lives with osteoporosis.
- Bone fractures can affect quality of life, mobility and independence as we age.
- Women face a sharp drop in oestrogen during menopause, which speeds up bone loss and increases the risk of fractures and osteoporosis.
- 9 in 10 adults aren’t getting enough dairy.
- Women over 50 need 4 serves of dairy each day — that’s up from 2.5 serves.
- Dairy foods also support mental wellbeing, which matters just as much during midlife.
Simple ways to enjoy dairy in your diet everyday
- Start your day strong
- Snacks
- Lunch
- Dinner
- Something indulgent
- Add milk to your morning coffee or smoothie.
- Stir yoghurt through muesli or top with fresh fruit.