Healthy Bones Action Week
Healthy Bones Action Week 2026
This Healthy Bones Action Week, Australian Dairy is focusing the message on women aged 50+, recognising the importance of taking action during and after menopause to maintain bone strength.
Women are at higher risk of osteoporosis due to the rapid decline in oestrogen levels during menopause. This year’s campaign raises awareness of increased calcium requirements and reinforces lifestyle behaviours that help maintain bone strength and reduce future fracture risk.
As part of this year’s Healthy Bones Action Week, the 7 Ways in 7 Days: Dairy Serves Challenge has been created to encourages simple, everyday actions to build stronger bone habits. Find more information below.
Why bone health matters
- 1 in 5 women in Australia over 65 lives with osteoporosis.
- Bone fractures can affect quality of life, mobility and independence as we age.
- Women face a sharp drop in oestrogen during menopause, which speeds up bone loss and increases the risk of fractures and osteoporosis.
- 9 in 10 adults aren’t getting enough dairy.
- Women over 50 need 4 serves of dairy each day — that’s up from 2.5 serves.
- Dairy foods also support mental wellbeing, which matters just as much during midlife.
- Around 90% of our bone mass is set by age 18–20, so habits like staying active and including dairy in the diet can have a lasting impact.
3 actions to support healthy bones
1. Enjoy calcium rich dairy foods like milk, cheese and yoghurt: These are an easy way to boost calcium and protein, both essential for strong bones.
2. Move your body with weight bearing exercises: Simple, weight-bearing activities like walking the dog, gardening or even dancing all count.
3. Get safe sun exposure: Sunlight helps your body produce vitamin D, which is essential for calcium absorption.
How to get involved
Participate in the 7 Ways in 7 Days: Dairy Serves Challenge
The 7 Ways in 7 Days Challenge is designed to help Australians add more dairy into their days and boost calcium intake. Each day features an achievable action to build habits that support strong bones and can be continued after the challenge ends.
Follow @AustralianDairy on Instagram to take part or download the challenge guide below to plan ahead and run it at home or in your workplace.
Share your progress on Instagram throughout the week, tag us and use the tag #7Waysin7DaysChallenge.
, MB
Post about Healthy Bones Action Week
We’ve created a suite of social media assets and two versions of suggested copy that you can share across your owned channels during the week. The assets below are ready to post, with flexibility to customise the copy for your audience.
1. General bone health focus
Healthy Bones Action Week (3–9 August) is here! It's all about raising awareness of simple, everyday actions that support strong, healthy bones.
Take 3 simple steps for strong bones:
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Meet daily dairy recommendations (2.5 serves for adults 19–50; 4 serves for women 50+)
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Stay active with weight‑bearing exercise
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Get safe sunshine for vitamin D
Make sure you're following @AustralianDairy to get involved in the 7 Ways in 7 Days: Dairy Serves Challenge, for easy and fun tips to increasing your dairy serves for bone health!
Find out more: dairy.com.au/healthybones
#HealthyBonesActionWeek @AustralianDairy
2. Women aged 50+ and bone health focus
This Healthy Bones Action Week (3 – 9 August), the focus is on women over 50, a critical life stage for bone health due to increased bone loss and higher calcium needs. While this stage is critical, healthy bones are built and maintained across every life stage! It’s a reminder that small daily habits can make a difference at any age.
Take 3 simple steps for strong bones:
-
Meet daily dairy recommendations (2.5 serves for adults 19–50; 4 serves for women 50+)
-
Stay active with weight‑bearing exercise
-
Get safe sunshine for vitamin D
Learn more: dairy.com.au/healthybones
#HealthyBonesActionWeek @AustralianDairy
, MB
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