Dairy farmers care deeply about their animals' welfare, and the use of virtual fencing technology has been shown to have no negative impact on cows' welfare. Research has demonstrated that virtual fencing can even provide benefits in animal health, environmental protection, and more.

Dairy farmers are passionate about the welfare of their animals. Their livelihood depends on the health and well-being of their cows, which is why they carefully monitor their herds and provide preventative care. The dairy industry also supports farmers with programs and specialists to help them offer the best care for their animals. 

The use of virtual fencing and virtual herding technologies have many potential benefits for the Australian dairy industry. These benefits include animal health and welfare monitoring, environmental and wildlife protection, biosecurity and traceability benefits, and emergency management, labour savings, workplace health and safety improvements and optimal pasture utilisation.  

Through recent research in Tasmania, currently available virtual fencing and herding technologies have been demonstrated to show no adverse welfare outcomes (as measured by milk cortisol (a stress biomarker), milk production, body condition, and rumination times) when compared with conventional fencing.