Dairy. The Food of Life This television advertising campaign sought to remind mums that “you never stop needing the 10 essential nutrients found naturally in dairy”. The various advertising executions showed Mum in her role as Mum as well as her as an individual, and reflected Mums’ primary role of making sure her family grows up healthy and happy. The campaign also encouraged 3 serves of dairy in your diet every day, in line with dietary guidelines for calcium intake that were endorsed by the National Health and Medical Research Council in 2003. To view a selection of advertising from this campaign, click here: 3 Serves - Kids in kitchen
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Milk. Legendary stuff This award-winning television campaign was designed to raise milk’s profile among consumers, by making it more desirable and emotionally-involving – a hero product rather than just a household staple. Among the engaging ad executions was the story of a milkman who was a ‘bit of a lad’ and always won the girl while delivering the ‘legendary stuff’. In addition to engaging consumers with dairy, the campaign also reminded them to purchase with the tagline “Milk. Got enough legendary stuff?”. The campaign ran from 1998 through 2000. To view a selection of advertising from this campaign, click here: B & S Ball
The Milkman
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