Current TV Advertising Our current TV advertising campaign, 'dairygood for life' highlights how dairy helps to make us feel good through-out our lives. The campaign tells the story of a mischievous woman growing from babyhood to parenthood, stealing tastes of dairy along the way. It celebrates how dairy is an integral part of her healthy lifestyle, helping her come full circle to raising her own healthy, happy child. While the ads close on our main character becoming a parent, we expect that she and her husband will continue to consume dairy for the rest of their lives, passing on the knowledge of all the things dairy is “good for” to not only their children, but their grandchildren and perhaps even great-grandchildren! The ads highlight that consuming dairy (particularly milk, cheese and yogurt) is a great way to make sure you you get most of the nutrients you need through-out your life. That’s because these foods contain the following nutrients (and their related benefits): - Vitamin A (for Eyes, Skin, Growth, Development)
- Protein (for Hair, Growth, Development)
- Zinc (for Skin, Growth, Development)
- Riboflavin (for Skin)
- Carbohydrates (for Energy)
- Phosphorus (for Energy, Growth, Development)
- Vitamin B12 (for Growth, Development)
- Magnesium (for Growth, Development, Energy)
- Potassium (for Nerve Function)
To find out more about dairy’s nutritional benefits, please click here But it’s not just all about the nutritional benefits of dairy. Dairy foods like milk, cheese and yogurt are also good for: - Decorating (don’t babies love to play with their food?)
- Sharing (how many of you have snuck a sip out of the family carton of milk?)
- Romance (how many romances start over a shared piece of food, like some delectable cheese?)
- Taste (with dairy found in 96% of Australian households, it appears just about everyone loves it!)
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60 sec dairy good TV campaign.
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