 |
PUBLIC RELATIONS MANAGER
The tasks of a Public Relations Officer include researching, providing advice to
management, planning and implementing communication activities and evaluating their
effectiveness.
Public Relations officers may perform the following tasks:
- Monitor public opinion about an organisation or particular issues
- Plan public relations programs including preparing cost budgets
- Liaise with the media, i.e. respond to inquiries, arrange interviews with
journalists, prepare and distribute news releases and make statements
SCOPE:
Public Relations Officers work for a variety of organisations such as tertiary
institutions, industry organisations and major companies.
COURSES AND TRAINING:
Although there are no specific educational standards required for entry to this
occupation, preference is given to those with either tertiary qualifications in
public relations, or relevant employment experience in areas such as Business
Administration, Marketing, Journalism, and Advertising.
CONTACT:
|
